Google is changing its requirements for Android apps. Developers already face memory chip shortages across the industry. Strong demand from AI data centres is tightening supply. Therefore, Google wants apps to use device memory more carefully.
The company has announced two new app quality rules on Google Play. One rule focuses on reducing memory use. The other rule aims to improve sign-in during device migrations. Developers who fail to comply may face clear consequences.
Raghavendra Hareesh Pottamsetty, GM of Google Play Developer and Monetization, explained the move in a blog post. He said hardware supply constraints are changing device memory availability. Over time, this can harm the user experience. Android is therefore introducing broader memory limits. These limits aim to stop one app from using too much memory and slowing down the whole system.
Google Play will set performance thresholds in three areas. These include dynamic memory usage, bitmap memory usage and code optimisation. Apps on Play will also need at least 25 percent coverage across optimisation, shrinking and obfuscation. Tools such as R8 can help meet this target. If an app exceeds the limits, the system may slow it down. In some cases, the system may also terminate it.
Google has started adding new tools in Play Console to help developers prepare. These tools include deeper memory metrics in Android vitals. They also include a filter for out-of-memory crashes. In addition, developers can see DEX code optimisation insights for each uploaded app bundle. The console will also send alerts when apps cross the new thresholds. More tools, including deeper insights into the Android Memory Limiter, are expected later this year.
Enforcement will begin in February 2027. Apps and games that miss the thresholds may lose visibility on Google Play. They may also face limits on publishing. Google says it will share more details later this year.
A second requirement covers sign-in during device transfers. Google is introducing a Zero-Tap Sign-In standard. Apps that support user sign-in must restore the user’s signed-in state on a new Android device. They will need to use the Android Restore Credentials API. This rule will apply from April 2027. Apps that fail to meet it may lose full publishing access and Play Store visibility. Games are currently exempt. However, Google plans to issue separate guidance for gaming authentication in 2027.
The timing is linked to hardware changes. Google first introduced memory limits with Android 17 on Pixel phones. Reports say the base versions of the Pixel 11 Pro and Pro XL ship with less RAM than last year’s models. As Android 17 spreads to more devices, memory configurations will vary widely. They may range from 4GB to 16GB and beyond. Therefore, Google is asking developers to prepare for a broader range of devices.